Avant Technology

Brief

Personal Project

Avant Technology is an innovative data-center and technology service known for managing MSP backup, data recovery, and colocation services for business around the north western area of the United States. Since 2005, they have grown as a company capable of competing with some of the top tech companies in their industry. Avant believes not just in the innovation of tech, but the easy transition of upgrading tech to ensure as little stress as possible. Their target audience is anyone who wishes to keep moving towards the future of tech.

Objective

Just as technology keeps growing, Avant Technology wanted to upgrade their logo from the out of date version they had to something more simplistic, modern, and tech focused. We designed the icon first as a simple design to represent upward movement, then selected a font that best reflected that icon and a tech-first aesthetic.