Barbara’s cake by the pound
Brief
Client Project
Barbara’s Cake by the Pound is a small start up business specializing in the creation of southern-style pound cakes. With more flavors than one might think possible, they believe in bringing a little southern love to your kitchen. Outside of being a baker, Barbara is a teacher, a mother, and up and coming homesteader.
Objective
Just starting out as a business, Barbara wanted to develop a professional brand to help her community recognize her business. This included ensuring that her logo would easily fit into a circular shape based on the stickers that each of her customers would receive. We wanted the feeling of this brand to have sweet, warm, cozy, and farmhouse feel.
