Jennifer East Arts
The cozy homesteader
Jennifer East Arts is a professional home crafter, a business focused on crafting and homemaking skills such as crochet, knitting, baking, and food photography.
As a new business owner with the intention of creating promo items, Jennifer needed her own logo that would work across multiple print methods.
fostering Cozy living for generations
Jennifer East Arts produces hand-crafted shawls, scarves, sweaters, and other warm clothing while prioritizing natural materials. Passionate about home crafting, it’s Jennifer’s goal to not only sell products to others, but teach them the importance of keeping these skills alive for future generations.
After discussing several icons with Jennifer, we landed on a logo that would feature a rabbit in honor of her family who are known to rescue rabbits.
Sourcing natural fibers, and using looms that were passed down for generations, Jennifer works hard to build a collection of woven, crochet, Her ideal customer is primarily women of all ages interested in slow living, crafting, and animals.
With that in mind, our goal was clear: to create a brand that felt feminine, cozy, and elegant without losing the warm touch she brought to products.
The final design ended up elegant, but functional, allowing it to be printed on all of her products.
Giving everyday items a personal touch
