Jennifer East ARts

Brief

Jennifer East Arts is a homecrafting studio, a business that’s focused on crafting homemade crafting skills such as crochet, knitting, baking, and even food photography. Jennifer’s goal was to convey a visual story that expressed her background on an alpaca fleece farm, and her love of cozy crafts. My goal was to create a brand that felt feminine, cozy, and elegant without losing the warm touch she brought to products.

Keywords: Feminine, Homestyle, Coziness, Elegant, Comforting