ICON HERE
name here
who are they? (Archetype; i.e. “Explorers of coffee”
Explain who this company is (their name, location, the owner maybe, and their clientele). Then explain the prompt of what their objective is (i.e. logo design, brand re-design, etc).
what do they do?
(i.e. “invoking the morning ritual”
Briefly describe what this company does (products they make, services they have). Then describe how what this company does influenced one of our design decisions (i.e. the icon, the font, the color). Make this no more than two sentences each.
Below, show an image of the colors, and font style since the icon was already shown above.
How do they do it?
(i.e. “Giving coffee lovers direction”
Briefly describe how this company does what it does. For the sake of simplicity, also express why they do what they do. Then write out a paragraph or two on how that influenced more of our decisions.
Below, show images of the brand in action: packaging, signs, etc.
