name here
who (i.e. “Coffee Explorers”
Sentence #1: Who is this company & location, and what do they do?
Sentence #2: Why does this company do what they do? Their goal/purpose.
Images: A person wearing their promo item.
objective
Sentence #1: Describe the project objective (new logo, rebrand, redesign).
Sentence #2: Describe their target audience.
Sentence #3: Describe the overall vibe, including keywords.
Images: Fonts, Color, Inspiration/mood image.
Conclusion
Sentence #1: Describe your final design choices (icon, colors, typography, slogans, etc).
Sentence #2: Describe why you believe it met the objective.
Sentence #3: Describe what you would do differently next time.
Images: Final mockups.