your next Same-day courier service
priority express, inc.
Client Project
Priority Express, Inc. is a same-day delivery service who provides expedited delivery services throughout the tri-state area. They strive to treat every one of their packages with the utmost care, as some packages may even help save a life.
Priority Express reached out to me to help them with a rebrand as they felt their former logo needed modernization.
always delivering
Their team of experienced and certified couriers is dedicated to delivering your packages safely and on time. They use state-of-the-art technology to track your shipments in real time, so you can always know where your packages are. When it has to get there today, they make it happen.
While working with Priority Express, I researched their competitors and discovered visual elements that made them all look outdated. My goal was to help Priority Express feel more like a premium service, thus a clean design that said “movement” was my goal.
Same day service, delivered right!
Having contractors who make their deliveries, it was important that each driver wore the same uniform that could be easily recognizable when they make their deliveries.
After exploring several drawings of drivers, trucks, wheels, and other common symbols, we landed on the stop watch to represent speed and precision. This included an animated version of their logo that they can incorporate into their email signatures and website.
