project 75
Personal Project
Project 75 is a thrift store warehouse with several small shops scattered across the Massachusetts north shore. Similar to Good Will, they take in old clothes, furniture, and other trinkets, then use their hired crafters to clean and dress those old items up for reselling.
Project 75 didn’t just want resell thrifted items, they also wanted to sell branded apparel, bags, drink products, and others items to stand out against other thrift stores.
the fashionable time travelers
bringing retro to the future
Project 75 doesn’t believe in throwing out what used to be fashionable, they believe in embracing retro styles for a new age.
Born in 1975, the owner believed that the 70s style and music would be a great time to express their brand’s identity. Our goal was to make the brand feel retro, but still adaptable in the modern age.
So we focused on all things 70’s, flowers, shapes, bold colors, etc.
embrace the past
Similar to Good Will, they take in old clothes, furniture, and other trinkets, then use their hired crafters to clean and dress those old items up for reselling. Their customer base is mostly millennials and Gen-x adults who aren’t afraid to express their style.
We explored several fonts to find one that was clean yet could provide a retro feel. The icon itself was meant to invoke a sunset, or even a flower.
