Project 75
Brief
Personal Project
Project 75 is a thrift store warehouse with several small shops scattered across the Massachusetts north shore. Similar to Good Will, they take in old clothes, furniture, and other trinkets, then use their hired crafters to clean and dress those old items up for reselling. Project 75 doesn’t believe in throwing out what used to be fashionable, they believe in embracing retro styles for a new age. Their customer base is mostly millennials and gen-x adults who aren’t afraid to express their style.
Objective
Project 75 doesn’t just resell thrifted items, they also wanted to sell branded apparel, bags, and others items to stand out against other thrift stores. Born in 1975, the owner believed that the 70s style and music would be a great time to express their brand’s identity. Our goal was to make the brand feel retro, but still adaptable in the modern age.
