Quartz Realty
Brief
Personal Project
Quartz Realty is a women-owned realty company based in the southwest area of New Mexico, but also parts of Arizona and, soon, Nevada. The realtors of Quartz set up both modern and modest homes throughout the area to inspire others to achieve their dream home. They don’t just believe in luxury, they believe in being a pillar of community. Their target audience mostly consists of young, corporate employees in the area.
Objective
Quartz didn’t just want a simple logo, inspired by the deserts of New Mexico, we strove to design something that felt like “luxury in the sands.” As a pillar of community, we landed on the idea of an obelisk-like structure in the desert. Quartz Realty felt this logo reflected their love of luxury, community, and their desert home.
