Company Name
Personal Project vs. Client Project
Talk about who the company is. Then break down what they do, how they do it, and why they do it (finding your why). The image on the right should be a featured mock up with the logo on it (i.e. an employee wearing the logo on the left chest).
objective
Lorem Ipsum
Talk about what the client’s objective(s) is including their target audience, their voice, and finally, the story they wish to tell.
process
Branding Archetype
Talk about their particular branding archetype, and how all of this lead to the choices of their colors, fonts, and iconography. The four images should be an image of the archetype (must create them), the icon, the font, and the colors (you don’t need to write out the colors name or anything, just the solid colors. Keep it simple).
